So.Connected is a multidisciplinary agency which connects Brazil to the world and the world to Brazil through authentic, strategic, and memorable experiences. Founded by Sophia Simon, who has worked in the entertainment industry since 2017, the agency leverages over eight years of global experience to bridge brands, artists, and markets across cultures. With a deep understanding of both the international mindset and the local pulse, So.Connected serves as a cultural connector negotiating, translating, and facilitating partnerships at a global standard. From creative imports to the internationalization of brazilian talent, So.Connected is trusted by cultural leaders and global players to bring to life bold, meaningful, and innovative projects, with integrity, passion, and vision.
WHAT DO WE DO?
So.Connected represents your project in Brazil by connecting it to real culture beyond clichés while developing artists through a 360° model that aligns them with the most relevant local brands, events, and creative partners.
SERVICES
SO.CREATIVE
STRATEGIC BRAND PARTNERSHIPS ROOTED IN CULTURE.
We connect artists and brands through custom-built projects that go beyond traditional marketing. by understanding the values an artist wants to share with the world, we identify and secure brand collaborations that amplify both voices enhancing cultural relevance for the brand and deepening impact for the artist. We also work closely with brazilian festivals and talent to design meaningful, long-term partnerships with brands that align with their vision and audience.
SO.BOOKED
TALENT MEETS OPPORTUNITY WITH PURPOSE.
Our booking division connects artists, creators, and cultural figures to projects that matter. from brand campaigns and live events to festivals and bespoke activations, we handle every booking with strategy, and cultural alignment at the core. Whether you're a brand looking for the right face or a talent seeking the right stage, so.booked ensures the connection is more than transactional, it’s transformative.
SO.AMPLIFIED
BRINGING GLOBAL TALENT CLOSER TO BRAZIL.
We act as the local partner for international record labels and artists looking to grow their presence in Brazil. from influencer campaigns and brand activations to product seeding and artist collaborations, we tailor strategies that build real cultural traction. beyond launches, we offer 360° artist development leveraging our deep market knowledge and network across all so.connected verticals to support long-term growth in the brazilian market.
MEET THE FOUNDER
Sophia Simon was born and raised in rio de janeiro, in a family deeply connected to fashion and culture. she studied communication and the music industry at the university of southern california (usc), where she interned at live nation, ticketmaster, and milk & honey, and gained hands-on experience working at major festivals like coachella and edc las vegas. She later spent three years in artist management at milk & honey before joining coca-cola’s global hospitality team, contributing to high-profile projects including fifa world cup qatar 2022, coachella, and the upcoming paris 2024 olympics. during this time, she also managed brazilian pop artist giulia be and began booking international acts in Brazil, including J Balvin, Carl Cox, and WhomadeWho. Sophia’s extensive global network reflects years of experience at the intersection of music, culture, and brand partnerships, bridging talent and opportunity across borders.